Executive Communications Campaign | Oral IQ

PROJECT OVERVIEW: 

Oral IQ needed a brief, impactful piece of copy for a print ad, 'Becoming the Best,' to highlight the company's achievements by commending their small team. This statement appeared in the Journal of Laser Dentistry, JADA, and the Journal of Cosmetic Dentistry.

ROLE: 

Communications lead, responsible for stakeholder research, copywriting, and layout design. Established relationships with C-Suite executives were leveraged to write from the COO's voice, tone, and style, helping him craft a compelling message that aligned with Oral IQ's inspiring vision.  

IMPACT AND REFLECTION:

Crafting a message, for an executive who hopes to engage with various stakeholder groups and audiences with a single piece of copy, is a nuanced process. For Oral IQ's COO, the message was prototyped, tested with sample audiences, revised, and finalized. 

The result was a statement that took the executive's vision out into the world, boosting visibility and recognition for Oral IQ within the medical and oral healthcare industries at an appropriate volume. Published in high-circulation journals like JADA, it reached a broad, qualified audience and enhanced the company's burgeoning reputation.